This article describes Viva Sales, a new seller experience app that brings together any customer relationship management (CRM) technology, Microsoft 365, and Teams to deliver a more streamlined, AI-powered sales experience.
According to the Althoff (2022) The last two years have changed the way we work. Employees demand more from their employers in today's hybrid world, from the tools they use to the hours and places they work. For marketers, the hybrid work environment means spending more time on video conferences, chats, email, and documents to connect with customers and close deals.
Marketers also need access to their CRM system, as well as multiple applications and databases, multiple times a day to stay on top of their accounts. This adds up to dozens of interruptions as they navigate between these disparate applications and the collaboration and productivity tools they use to perform administrative tasks, collaborate internally, and work on agreements. However, all marketers really want is to spend more time with their customers.
But what if everything a salesperson needs to do their job gathered in one place, where they already spend most of the day, in calls, meetings, and chats? What if your customers' records, data, and tasks were intelligently organized and accessible in the tools they use every day? What if the collaborative environment salespeople use to talk to customers automatically provides the next best action and sentiment analysis?
How much more impact could salespeople have and how much more time could they spend with customers? How would you improve your selling experience? And how much more revenue could they generate for your company?
This is what led us to develop Viva Sales, a new seller experience app.
Viva Sales enriches your CRM and returns intelligence to the seller
Viva Sales is a new modern way of selling. As a smart CRM companion, Viva Sales makes salespeople's lives easier while enriching their CRM. Think of all the customer and business insights that are already in Outlook, Teams, and Office applications like Word, Excel, and PowerPoint, but never make it to the CRM system. These insights are difficult to capture because the salesperson is tasked with manually entering the data.
By enhancing the CRM system with customer engagement data from Microsoft 365 and Teams along with the power of artificial intelligence (AI), Viva Sales enables salespeople to be more connected to their customers, resulting in more personalized customer interactions and closed deals faster. This happens through a simple customer labeling feature, which automates data capture, saves the salesperson time, and gives your organization a more complete picture of deal and customer status. With AI built in everywhere, Viva Sales is like a sales coach to move deals along with recommendations and reminders. This layer of intelligence gives marketers the information they need to help them be more productive.
The future of sales is not a new system for learning. It delivers the information salespeople need at the right time, in the right context, to the tools they're familiar with to optimize their work experience. Viva Sales is based on Microsoft Viva , launched last year, which provides an integrated employee experience platform that supports everyone throughout their employee journey. Viva brings together communications, knowledge, learning, goals and ideas to empower every person and team to achieve more from anywhere. Now, with Viva Sales, we are delivering the first role-based Viva app specifically designed to meet the needs of salespeople.
Reinventing the sales experience
With Viva Sales, we are reinventing sales, capacitando to marketers with AI-driven insights and data automation right in the workflow, in the productivity and collaboration tools millions already use every day: Microsoft 365 and Teams.
Juan Carlos Marchena Ardila
IT Services Coordinator
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